1. What is Apple's strategy? How important is the iPhone to Apple, and what challenges are the company facing? 2. Analyze the iPhone supply chain. Do Apple's supply chain capabilities represent a source of competitve advantage? Why or why not? Support your analysis with data from the case. 3. Given the challenges facing Apple, what are the implications for its supply chain strategy? 4. As Tim Cook, what steps would you take to improve Apple's supply chain? Why? 5. At the same time as Apple grapples with supply chain management and inflation, they cannot ignore emerging trends. How should Tim Cook be addressing AI to keep Apple as a technology leader and yield profit