1: What is CEO leadership style * > it is Critisized leadership style (in the case) check why his CEO style and what was it. And How his leadership style influence the culture (Culture of google is innovate and risk taking culture) and How his leadership style developed overtime Q2: How this seperation (between google and alpha) impact the google culture and whether this CEO operate for both companies. Answer is: Yes /No and why (justify and refer back to the case)