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1. What is competitive advantage? 2. Why should companies attempt to understand the strategies of their competitors? Explain your views. 3. How can a market

1. What is competitive advantage?

2. Why should companies attempt to understand the strategies of their competitors? Explain your views.

3. How can a market leader best defend its competitive position?

4. What are the strengths of a market nicher? In what way is a nicher vulnerable?

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1 Competitive Advantage Competitive advantage refers to a companys ability to outperform its competitors in the market by offering unique value to customers or operating more efficiently It can be ach... blur-text-image

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