1) What is competitive advantage and how is it viewed and measured? Give an example of a firm that demonstrates competitive advantage. How do you know this?

2) What are some of the popular business models (name at least four). What are examples of each (not given in class)?

3) The Internet is a disruptive innovation that has facilitated online retailing. It also, however, has presented challenges to brick-and-mortar retailers. How might retailers such as Nordstrom, Neiman Marcus, or Macys need to change their in-store experience in order to continue to attract a flow of customers into their stores to expand sales using direct selling and store displays of the actual merchandise? If the Internet continues to grow and sales of brick-and-mortar retailers decline, how might the retailers attract, train, and retain high-quality employees if the industry is perceived as in decline?

answer any one of these