Question
1. What is cost-based pricing? How and why is it used? 2. What are the major categories that you would include when estimating a supplier's
1. What is cost-based pricing? How and why is it used? 2. What are the major categories that you would include when estimating a supplier's cost for a manufacturing item? a. How would you estimate such costs if the supplier is either unwilling or unable to provide a detailed cost breakdown? 3. What is Total Cost of Ownership (TCO) and how is it determined. Provide an example 4. What are the best methods to track and report supply cost savings?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
