Question
1. What is crisis communication? How should a PR person make a crisis communication plan? Give an example of a company that was successful in
1. What is crisis communication? How should a PR person make a crisis communication plan? Give an example of a company that was successful in solving its crisis through good PR.
2. 'PR creates the environment for brand activation.' Explain with the help of suitable social media and offline media examples.
3. Explain the significance of public relations in an organization and brief the causes responsible for the Growth of PR.
4. How is PR different from Propaganda, Public Opinion and Publicity? Discuss.
5.What are the factors to be considered for organizing a successful Press Conference?
6.Describe the factors to be kept in mind for planning a PR campaign?
7.What are the various media tools used by a PR Professional? Describe the skills required to be an effective PR professional.
8.Explain the functions of PR with suitable examples. Why a Public Relation campaign needs the support of Corporate Social Responsibility?
9.You seek the counsel of one of your peers who designed and implemented a communication program that resulted in the successful permitting of an automotive recycling center, despite strong opposition from community organizations. You have to design a program to win approval for a similar project proposed by your company. Your peer gives you a brief piece of advice that succinctly describes the foundation of his successful program.
What is most likely your peer's advice for a successful communication program?
10.You work for a utility company that is building a biomass plant in the community. Your employer asks you to give a series of community talks about the plant and future operations. You visit the plant several hours before you are due to give a speech that has been prepared by your immediate supervisor. During the tour of the plant, you discover several claims in the speech are not true.What do you dor?
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