$1$

What is IBM$$s $$Let$$s Put Smart To Work$$ strategy?

$2$How does this strategy relate to IBM$$s values?

$3$Conduct a SWOT analysis for IBM$$s $$Let$$s Put Smart To Work$$ initiative. What are the relevant trends to consider?

$4$What marketing tools described in this chapter are prominent in IBM$$s strategic marketing process?

$5$What is $$agile$$ marketing at IBM? Why does IBM use the agile approach?