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1 What is IBM's Let's Put Smart To Work strategy? 2 How does this strategy relate to IBM's values? 3 Conduct a SWOT analysis for

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1 What is IBM's "Let's Put Smart To Work" strategy? 2 How does this strategy relate to IBM's values? 3 Conduct a SWOT analysis for IBM's "Let's Put Smart To Work" initiative. What are the relevant trends to consider? 4 What marketing tools described in Chapter 2 are prom- inent in IBM's strategic marketing process? 5 What is "agile" marketing at IBM? Why does IBM use the agile approach

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