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1 What is IBM's Smarter Planet business strategy? How does this strategy relate to IBM's mission and values? 2 Conduct a SWOT analysis for IBM's
1 What is IBM's "Smarter Planet" business strategy? How does this strategy relate to IBM's mission and values? 2 Conduct a SWOT analysis for IBM's Smarter Planet initiative. What are the relevant trends to consider for the next three to five years? 3 How can IBM communicate its strategy to companies, cities, and governments? 4 What are the benefits of the Smarter Planet initiative to (a) society and (b) IBM? 5 How should IBM measure the results of the Smarter Planet strategy
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Managerial Finance Essentials
Authors: Charles O. Kroncke, Alan E. Grunewald, Erwin Esser Nemmers
2nd Edition
0829901590, 978-0829901597
