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1. What is JCDecaux's competitive advantage? Specifically: a. Compare the value proposition (i.e., value stick) of JCDecaux in 2003 with those of competitors in the

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1. What is JCDecaux's competitive advantage? Specifically: a. Compare the value proposition (i.e., value stick) of JCDecaux in 2003 with those of competitors in the outdoor advertising industry. What are the sources of this advantagefdisadvantage? Use data from the case to support your argument

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