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1. What is marketing planning? How does it help companies address their marketplaces better? 2. What is the difference between a marketing plan and a

1. What is marketing planning? How does it help companies address their marketplaces better?

2. What is the difference between a marketing plan and a corporate plan? 3 What is the timespan for a marketing plan?

4. What are the main tasks involved with producing a marketing plan?

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