1. What is most important in improving a service culture and how can a strong and effective service culture benefit the customer. Explain your answers briefly. 2. What do you think are the most unique aspects of business models for companies selling intangible products (e.g., data, information, education, banking) rather than physical products? Please justify you're answers. 3. Why good communication skill is important towards business or work especially in BPO industry? Explain your answers concisely.