1. What is Musk's story?
2. What is the controlling idea in the stories of Elon's two main businesses: Tesla and SpaceX?
3. What did Elon's story gain from the Twitter acquisition, and what was lost

 

13 12 EN HARVARD BUSINESS SCHOOL 9-722-439 REV: MAY 10, 2022 DAVID YOFFIE DANIEL FISHER Doubling Down: Elon Musk's Big Bets in 2022 Elon Musk, best known as the chief executive of Tesla and SpaceX, was on a roll in 2021. After years of struggling to turn a profit, the electric vehicle (EV) manufacturer Tesla reported net income of $5.5 billion and achieved a market capitalization of $1 trillion, while the private-owned rocket company SpaceX raised money at a $100 billion valuation. Musk owned roughly 50% of SpaceX and 20% of Tesla. Although Tesla's stock retreated somewhat in 2022, Tesla remained the world's most valuable car company, SpaceX the world's most valuable space company, and Musk the richest person on Earth (See Exhibit 1). To top off an amazing year, Time Magazine named Musk 2021 Person of the Year.4