1. What is NOT a stage of the traditional Consumer Shopping and Purchasing Model: Stimulus Problem Recognition Evaluation of Alternatives Awareness Apprehension 2. What is NOT some of the ways the traditional Consumer Decision Making Model has changed? A. As soon as one expresses an interest and starts weighing up options, rather than narrowing down, the choice sets open up and go extremely wide. B. While the journey only closes with the purchase, it opens up again as consumers share opinions, swap stories, give ratings about experience online. C. Post purchase actions are increasing less relevant. D. From Funnel to Fish It's not just the consumer that's changing; so, too, is the sales channel. Today's consumers begin their search for products with an unclear need to satisfy. 5. What is NOT one of the characteristics of the Experience Economy? A. An economy in which many goods or services are sold by emphasizing the effect they can have on people's lives B. People have become increasingly more interested in accumulating more products C. Experiences are their own category, just like "goods" and "services." D. One generally needs a combination of goods or services to make an experience possible.

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