1. What is Perceptual Mapping? How does this concept help in the marketing of a new product?

2. Is Empathy Interview a market research tool for a new business project? How is it applied? Explain your answer.

3. From your understanding of the Sociability - Dominance Continuum Model for Communication Styles and based on your past life, social and work experiences, explain which of the four personality-communication styles you belong to and why you think so.

4. If you are planning for a negotiation presentation with an investor and you know that the individual is a Director (or Directive) personality-communication type, how would you plan your presentation?

5. How does understanding Emotional Intelligence help us in organizational communication networks and planning for negotiations with external entities?