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1. What is pricing and what pricing strategies firms use? With a good example, show the difference between maximizing the number of units sold to

1. What is pricing and what pricing strategies firms use? With a good example, show the difference between maximizing the number of units sold to produce volume versus maximizing revenue and profits. 2. What are the pricing issues that concern marketers, distributors, and producers or manufacturers? In addition, explain how companies determine their policies of "low prices" versus their policies of "high prices

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