1. What is relationship marketing?

2. How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?

3. What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?

4. What are the major components of a marketing strategy?

5. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?