1. What is service innovation? What are some of the mechanisms that enterprises use to innovate their services? 2. What roles do you think information technology and information systems play in innovating services? Substantiate your answer with explanations and examples. 3. Explain how the augmented reality (AR) technology helped IKEA innovate its services? Why was the innovation important? To what extent the new process is different from the old one, the one without the app involved. 4. In your opinion, do you think the IKEA Place app gives a competitive advantage to IKEA over its competitors? Why or why not? Do you think the advantage is sustainable? Why or why not? 5. What are some of the challenges in delivering services via the adaptation of new technologies?