1. What is the BCG matrix and how can it be used in marketing strategy?

2. Assume that you are a marketer of a sports equipment brand. You want to design a survey to gain insights into customer preferences and improve your product offerings.

Provide examples of Six (6) survey questions (open-ended or close-ended questions) that would be relevant in this context.

3. Identify and explain briefly Three (3) specific marketing strategies a fashion retailer can use to appeal to Generation Z consumers.