1. What is the company good at? What activities create value for customers? Activities 2. What resources and capabilities drive those activities? How rare are they? How difficult Resources, to imitate? Capabilities, and 3. In what ways is the organization designed Organization to capture the value created? 4. What priorities and values support and sustain resources and capabilities? How Values and Priorities committed is the company to these priorities and values? FIGURE 3.3 The Competitive Advantage Pyramid