1. What is the Customer Lifetime Value (CLV) for LusterLast products?Explain what impact might it have on Marketing Spending, both in terms of revenue and as a percentage of sales?What is your rationale supporting your perspective?

2.Provide an estimation of the sales potential forLusterLast based on the data provided?Based on your analysis of the data in this section, evaluate whether an increase in marketing spending is warranted?

3. How would you suggest the firm measure sales force effectiveness?What variables do you recommend would be the best to measure given the industry and product category?Compare and contrast how each variables identified offers a unique view of sales force effectiveness.

4.Lastly, offer recommendation of what distribution channel metrics would compliment the sales force effectiveness metrics the team recommends.Support the team's perspective by comparing an contrasting each metric suggested for measuring sales force effectives versus distribution channel effectiveness.

LusterLast@ Customer Topline Report Average Number Average Average Number Annual Customer Average Sale Per Customer of Retail Customers Lifespan Customer ($) of Purchases Per Sales ($) Retention Rate Year 1%) 19,000 10 $2.77 15 $276,300 60% Number of Retail Number of Number of Small Number of Number of Outlets in US Outlets Served Retail Outlets Medium-sized Large Retail Retail Outlets Outlets 10,000 5.7000 6,000 3,000 1.000 Average Annual Average Annual Industry Purchases ($) Purchases ($) Annual Purchases ($) $25,000 $37,000 $500,000