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1. What is the difference between search engine optimization (SEO) and search engine marketing (SEM)? 2. Summarize three types of SEO. 3. Discuss keyword research

1. What is the difference between search engine optimization (SEO) and search engine marketing (SEM)?
2. Summarize three types of SEO.
3. Discuss keyword research and its importance to SEO.
4. Name two keyword planner tools.

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