1. What is the difference between transactional selling and relationship selling? What are 2benefits and 2challenges for both? Give an example of both types of selling. Use one real life company for each type of selling and share how each company utilizes that type of selling to increase their margins and revenue.

2. What are the steps of the selling process? Apply a business and the steps that are taken in the selling process that pertains to the products or services they offer.

Please also provide the bibliography