1.) What is the Ford company's Strengths, weaknesses & opportunities & threats?

A.) What is their business situation based on its financial performance (review net profits, earnings per share, and total liabilities from the most recent income statement and balance sheet, three profitability financial ratios of the company's performance, and compare them to the industry average financial ratios or close competitor)

B.) Based on their business situation, discuss/ explain the key issue that the company faces, & offer a recommendation on how to solve it by matching the company's strengths with 4 opportunities, or minimizing 4 threats & 4 weaknesses to improve company's performance

C.) What are 3 potential positive & 3 negative outcomes of your recommendation (explain)

D.) What are 3 implementation steps that you would suggest to help execute proposed recommendation(explain)