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1. What is the meaning of Integrated Marketing Communications? (IMC) 2. What might be some of the problems a marketer would encounter with IMC in

1. What is the meaning of Integrated Marketing Communications? (IMC)

2. What might be some of the problems a marketer would encounter with IMC in international marketing?

3. How can advertisers overcome the problems of literacy in their foreign markets as it relates to integrated marketing communications?

4. What would be the importance of feedback from marketing communications in foreign countries?

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