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1. What is the Objective(s) of this campaign for HelloFresh? Include all that apply. 2. What is the Theme for this campaign? 3. What is/are

1. What is the Objective(s) of this campaign for HelloFresh?

Include all that apply.

2. What is the Theme for this campaign?

3. What is/are the Customer Call(s) to Action? (specific)

4. What is/are the Customer Incentive(s) offered?

5. What Customer information would HelloFresh be able to capture through this campaign?

6. How do you think the campaign will be evaluated: DM Analytics used to measure success?

7. What follow up action could HelloFresh take with the information collected?

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