1. What is the primary tenet of TOTAL's investor relations strategy? 2. What did you find most interesting/most appealing/most effective about TOTAL's IR strategy? Why? Cite evidence for your opinion from the case. 3. What did you find least interesting/least appealing/least effective in TOTAL's IR strategy? Why? Cite evidence for your opinion from the case. 4. Do you think TOTAL's strategy in the case is relevant for a US-based company today? Why or why not? Cite specific components of the strategy in presenting your response. 5a. According to the case, what changes are on the horizon that may affect TOTAL's performance in 2006 and beyond? 5b. How would these changes affect TOTAL's corporate communications STORY? How will the changes affect: a) TOTAL's performance and b) investor interest? What data/What strategy would Kuperman* advise be included in the STORY?