1. What is the purpose of strategic planning? 2. How does marketing play a key role in the company's strategic planning? 3. What is marketing planning process? Activity 4 Answer the following questions 1. Briey explain the differences between mentoring and coaching. 2. There are many approaches to the assessment and feedback process. Provide a brief outline of the Manager/Supervisor approach. 3. What would be considered the key characteristics of an effective communication strategy