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1. What is the role of MSRP in your pricing decision? 2. For each brand in the following table, calculate the manufacturer's selling price (MSP),

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1. What is the role of MSRP in your pricing decision? 2. For each brand in the following table, calculate the manufacturer's selling price (MSP), the per unit margin, and the gross margin as a percentage of MSP Brand X Brand Y MSRP Volume Discount Promotion Allowance Unit Cost MSP Per Unit Margin Gross Margin % $5.29 30% 15% $1.18 $4.99 35% 12% $0.74 1. What is the role of MSRP in your pricing decision? 2. For each brand in the following table, calculate the manufacturer's selling price (MSP), the per unit margin, and the gross margin as a percentage of MSP Brand X Brand Y MSRP Volume Discount Promotion Allowance Unit Cost MSP Per Unit Margin Gross Margin % $5.29 30% 15% $1.18 $4.99 35% 12% $0.74

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