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1: What is the source of Wal-Mart's competitive advantage in discount retailing (at the time of the case)? Question 2: How sustainable is this advantage
1: What is the source of Wal-Mart's competitive advantage in discount retailing (at the time of the case)? Question 2: How sustainable is this advantage and what factors drive the (un)sustainability of this advantage (beyond the time in the case)? Question 3: What can Wal-Mart do to sustain their advantage longer
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Marketing In The Hospitality Industry
Authors: Ronald A Nykiel
5th Edition
0866123555, 9780866123556
