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1 ) What is the total product offer for the Apple iPhone? 2 ) How would a consumer calculate the value of an Apple iPhone?

1)

What is the total product offer for the Apple iPhone?

2)

How would a consumer calculate the value of an Apple iPhone?

3)

How is Apple employing the concept of marketing in the creation of the iPhone?

4)

Choose a company other than the one mentioned in this case study and answer one of the questions above as it applies to the company you selected

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