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1. What is wrong with how Gold Coast Advertising measures its quality? Explain why Gold Coast should ask its customers about how they define quality.
1. What is wrong with how Gold Coast Advertising measures its quality? Explain why Gold Coast should ask its customers about how they define quality.
2. Offer suggestions to George Stein on ways of identifying quality dimensions GCAs customers consider important.
3. Develop a short questionnaire to be filled out by GCAs customers that evaluates how customers define quality.
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