1) What is your favorite recent TV commercial or campaign (i.e. Progressive's "Don't become like your parents" which I adore or the Matthew McConaughey Lincoln ads) AND WHY 2) What is your least favorite recent TV commercial or campaign AND WHY? 3) What is a form of sales promotion you are absolutely hooked on to the point you won't buy without it. 4) what is a product category for which you are very price sensitive. 5) what is a product category for which you are NOT price sensitive. 6) what is brand that you think is over priced from what you get. 7) where does psychological pricing work best on you