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1. What market entry strategy does ESL for You plan to use (e.g., direct exporting, licensing, etc.)? What are the advantages and disadvantages associated with

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1. What market entry strategy does ESL for You plan to use (e.g., direct exporting, licensing, etc.)? What are the advantages and disadvantages associated with this type of strategy? 2. What costs will the ESL for You group have to consider when writing the detailed financial plan

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