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1. What Marketers Should Know About Personality-Based Marketing? 2. The personality targeting controversy? 3. What is personality science? 4. How do you test consumers for

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1. What Marketers Should Know About Personality-Based Marketing? 2. The personality targeting controversy? 3. What is personality science? 4. How do you test consumers for personality profiles? 5. Why use personality marketing? 6. But does personality marketing work? 7. The ethics of personality marketing? 8. Putting personality marketing in action

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