1. What marketing strategy did Toys R Us utilize? Explain how that strategy contributed to the downfall of the company. 2. Identify the marketing mix (4 P's) that Toys R Us implemented to connect with consumers (include explanations of all four factors). 3. What environmental factors had the largest impact on Toys R Us? Why? 4. Why was it important for Toys R Us to understand the wants and needs of the customer? 5. In your opinion, what changes should Toys R Us have implemented to create a profitable business