1.) What motivates you as a consumer to buy things or postpone the act of buying? What is shopping in your view?

2.) As a consumer, how important is the ambience of a store to you? Can it attract you to a store or prevent you from going into it? Provide an example of a store with a good ambience in your opinion.

3.) Have you used any smartphone apps to make purchases? Why or why not? What type of a purchase was it?

4.) What types of technologies are affecting consumer search behavior? How are they affecting behavior?