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1. What phenomenon of the global marketplace is the Coralius VP championing with her global brand-building strategy? 2. What promotional initiative is the best option

1. What phenomenon of the global marketplace is the Coralius VP championing with her global brand-building strategy? 2. What promotional initiative is the best option for Coralius? 3. What are some of the disadvantages of a global brand-building strategy that the Coralius VP downplays? 4. How can the VP convince her CEO and the opposing regional head that Coralius should push a global strategy

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