1. What pricing strategy will you adopt (e.g., bundling, skimming, penetration, dynamic, etc.). Now determine the PRICE that you will be using. Will you assume direct sales to consumers or will there be additional margins?

 2. In addition, you must determine quantity of sales. Once you determine your target segment(s) within your test markets, discern the size of the target market and then consider a reasonable market share based on the number of competitors that you have. The number of competitors will vary based on how you define your market. Is your market space characterized by perfect competition, monopolistic competition, oligopoly or monopoly?