1. What product does this ad attempt to market , and where is the ad from ? Describe or attach 2. To which component (s) of attitudes (e.g., affective , behavioral , cognitive ) does this ad appeal ? How can you tell ? Was this a good strategy for this product /audience ? 3. What route of persuasion do the advertisers seem to use (e.g., central /systematic route vs. peripheral /heuristic pg 228 )? Was that a good choice ? Specifically , what central or peripheral cues are used ? 4. Does the ad attempt to describe the source of its product information (e.g., "dentists agree that " or "experts suggest ?" Do these sources come off as credible and /or attractive ? If there was no expert , do you think one would have helped ? Why or why not ? 5. What about the communication itself ? Are the arguments weak /strong , one -sided /two - sided , overt /implied , discrepant with the audience /in- line with the audience , or not present at all ? Were these good choices ? 6. What about the target of the communication ? Who are the advertisers targeting , how can you tell , and was that a good decision ? How might this ad be different if directed towards an audience from a more interdependent culture ? 7. Describe how AT LEAST ONE concept that we have discussed (e.g. dissonance , emotions attitudes , self -monitoring , etc . - your choice ) is relevant to the ad's persuasiveness