1. What product had the highest potential market share % in your Traditional segment and what was the percentage?

2.  What was the customer survey score for this product?  Was it also the highest customer survey score?

3.  Look at the "product characteristic" factors that contributed to that customer survey score (e.g. Price, Age, Size, Performance, MTBF) ?  What were the importance weights for those factors?  In your opinion, did the product that obtained the highest market share achieve it because of one or more of these product characteristics?  If so, which one(s) do you feel helped the most?

4.  What other factors contributed to that customer survey score (e.g. Awareness, Accessibility)?    In your opinion, did the product that obtained the highest market share achieve it because of one or more of these other factors?  If so, which one(s) do you feel helped the most?

5.  Why might the "actual" market share be different from the "potential" market share?