Question
1. What roles do features and benefits play in the evaluation of alternatives? Do consumers pay more attention to features or benefits? Which is more
1. What roles do features and benefits play in the evaluation of alternatives? Do consumers pay more attention to features or benefits? Which is more important to you?
2. In what ways does friends influence the types of information that you seek about products? Think of a time when a friend led you to consider specific information about a product that you hadn't previously considered. How did this affect your decision making?
3. How might authenticity play a role in affecting the degree to which a consumer is satisfied with some experience?
4. Is Walmart's success due to high customer satisfaction? Take a stance, and explain your response.
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