1. what should the role of the physician, consumer and advertiser be with respect to the opioid epidemic?

2. were ethical standards of the P, promotion in marketing, violated by this drug maker?

3. Has pharmaceutical advertising gone too far? why or why not?

4. what do you think about the response of the activists? did they have other options to pronouce their dismay?

5. will consumer activism influence pharmaceutical marketing? how or how not?

6. would the public interest be better served if marketing practices for opioids were re-examined or re-defined?