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1- What steps should be taken in selecting an advertising agency? List and briefly describe the six steps. 2-What are the major advantages and disadvantages

1- What steps should be taken in selecting an advertising agency? List and briefly describe the six steps.

2-What are the major advantages and disadvantages of television advertising?

List 5 advantages and 5 disadvantages.

3-Define Sales Promotion. What are the two main categories of sales promotions?

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