Question
1. what strategy should T2 adopt in respond to the rise of casual/mobile/social gaming?2. what is the value chain in the traditional video game industry?3.
1. what strategy should T2 adopt in respond to the rise of casual/mobile/social gaming?2. what is the value chain in the traditional video game industry?3. how do sw developers manage risk and uncertainty in a hit driven business4. how do games like grand theft auto and farmville differ in the way they are developed, marketed, and monetized?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
