1. What strategy was Avon pursuing until the mid-2000s? What were the advantages of this strategy? What were the disadvantages? Avon was pursuing a localization strategy, which allowed local management to be the "king or queen of every decision". Precisely satisfying the demand of local markets provided certain obvious advantages, such as higher customer satisfaction. However, the disadvantages to that strategy included a lack of consistency in marketing strategy from nation to nation, extensive duplication of manufacturing operations and supply chains, as well as a profusion of new products, many of which were not profitable