1. What tools would you consider utilizing to determine the hopes of customers and also if you could elaborate on how a business description will lend to "a natural economic orientation".

2. The identifying need of customers though would have already happened when the drug company decided to take a drug. What's left for the marketing person is to understand the market and issues you might be faced with when presenting a new drugs to the medical providers. Which part of the 6 steps would you consider to be identifying the needs of a customer?