1. What type of information/data was used during the change process? Suggest what other types of information or data could also have been useful.

2. Describe the type of leader Minicucci was during the change process. In your opinion, did his leadership style help or hinder organizational change efforts? Would other leaders you have encountered so far have had a different effect in the same situation? Feel free to draw on concepts from organizational politics, stakeholder management, and communication strategies to support your views.

3. Formulate recommendations for Alaska Airlines to learn from this experience of organizational change so that it would continue to function effectively into the future