1.

What

type

of

marketing

research should Samsonite

undertake and why?

2.

Discuss the role of the type

of research problem you

recommend in enabling Tim

Parker to increase market

share of Samsonite.

1. What should be the focus of

Tim

Parker's

aggressive

marketing strategy?

2. Discuss

how

the

marketing

management

decision

action

that you recommend to Tim

Parker is influenced by the

research that you suggested

earlier and by the findings of

that research.