1. What type of media are those over which public relations practitioners have no direct role in decisions about media content?

A. Controlled media D. Advertising media

B. Controlling media E. Marketing media

C. Uncontrolled media C (p.

2. Which two of the following are true with regards to the impact of new technology on public relations practice?

A. Audiences are more fragmented, choosing niche media for their needs.

B. Audiences are less fragmented, preferring homogenous mass media for their needs.

C. Audiences are more passive, simply receiving information sent to them.

D. Audiences are more active, choosing two-way media that permit interactivity.

E. Audiences that report the news are clearly identified journalists with the appropriate educational background and training

3. For most influential citizens and leaders in government and industry, which one of the following is a daily habit?

A. Scanning the major networks evening news programs.

B. Contacting news media to challenge or reinforce a reporters story

C. Reading at least one daily newspaper

D. Going directly to the wire services for news, bypassing the traditional media

E. All of the above